The Stop Community Food Centre – This Magazine https://this.org Progressive politics, ideas & culture Tue, 12 Jul 2011 12:13:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://this.org/wp-content/uploads/2017/09/cropped-Screen-Shot-2017-08-31-at-12.28.11-PM-32x32.png The Stop Community Food Centre – This Magazine https://this.org 32 32 This45: Ron Nurwisah on ultra-local food co-op Not Far From the Tree https://this.org/2011/07/12/ron-nurwisah-not-far-from-the-tree/ Tue, 12 Jul 2011 12:13:33 +0000 http://this.org/magazine/?p=2706 Not Far From the Tree volunteers picking serviceberries in the city. Illustration by Lindsay Campbell.

Not Far From the Tree volunteers picking serviceberries in the city. Illustration by Lindsay Campbell.

When it comes to eating locally, it’s tough to beat food that’s growing literally in your own backyard. Since 2008, Not Far From the Tree, a volunteer group in Toronto, has been helping people do just that. Founded by New Brunswicker-turned-Torontonian Laura Reinsborough, the group picked more than 19,000 pounds of fruit from some 200 trees last summer. The bounty was split between the volunteers, the trees’ owners, and local food banks and shelters.

Reinsborough began picking fruit almost by accident in 2007, when she was asked by her local farmers’ market to help harvest the apple trees growing at Spadina Museum, a historic house in downtown Toronto. “I had never been to Spadina Museum, I hadn’t even picked apples before. It was something I had to Google the night before,” she says.

While selling the apples she helped pick, Reinsborough realized that many Torontonians were eager to find help picking fruit growing on their own properties. Fast-forward a year and Not Far From The Tree was born. In the last three years the group has picked everything from apples and pears to gingko nuts and grapes.

This last winter, the group also kicked off Syrup in the City, a program that demonstrates the quintessentially rural tradition of making maple syrup using trees in the city. “People are so excited that this is happening in Toronto,” she says. “It brings attention to an urban ecology, a richness to the city that I don’t think we think about.”

Ron Nurwisah Then: This Magazine arts editor, 2006. Now: News editor, Huffington Post Canada. Follow him on Twitter @boyreporter.
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This45: Andrea Curtis on local food innovators The New Farm https://this.org/2011/06/15/this45-andrea-curtis-the-new-farm/ Wed, 15 Jun 2011 12:14:54 +0000 http://this.org/magazine/?p=2624 Gillian Flies of The New Farm. Photo courtesy The New Farm.

Gillian Flies of The New Farm. Photo courtesy The New Farm.

The first time I visited The New Farm, Brent Preston and Gillian Flies’ bucolic 100-acre spread near Creemore, Ontario, the barn was kitted up with twinkle lights. Bundles of hay provided seating for a play and, later, for listening to the foot-stomping tunes of the Sunparlour Players. Professional chefs cooked up a delicious dinner with veggies fresh from the fields, and we hung around a campfire as the stars popped out of the big sky. It was every urbanite’s fantasy of rural life.

Of course, after five years working the land, former city dwellers Preston, Flies, and their two young children don’t have many illusions left about the tough daily reality of organic farming.

“It’s gotten easier as we’ve gotten smarter, but it’s taken longer, been harder work, and cost a lot more than we ever expected,” says Preston with a laugh.

Still, the couple, who met in Malawi and spent nearly a decade working to strengthen democracy movements in Africa, South America, and Indonesia, aren’t going anywhere. In fact, despite the challenges, The New Farm has become a leader in Ontario’s food movement. The family sells over 75 varieties of its heirloom organic veggies at farmers’ markets and to top restaurants—all while advocating for small producers, their rural community (where Preston was recently elected councillor), and engaging young people through farmer training internships.

But the most innovative partnership they’ve forged is with the least likely place: a Toronto food bank and community food centre called The Stop. Still, the fit seemed natural. “We love our customers, but we didn’t get into this to only offer our food to the wealthy,” explains Preston. “And The Stop does more than just hand out food. Like us, they look at the whole food system.”

In fact, The Stop has become The New Farm’s single biggest customer. Farm fundraisers like the one I attended (proceeds go to The Stop, which buys New Farm produce for its many food programs) are the biggest money generator for the partnership. But an entrepreneurial venture called Grow for The Stop—New Farm veggies are sold at independent grocers with 10 percent of proceeds going back to The Stop, which spends the money on more fresh produce—is gaining ground.

It’s a win-win situation. The Stop gets healthy organic veggies for its low-income neighbourhood—where diet-related health problems are rampant—and the New Farm has a ready market for its produce, and its values.

“The potential for collaborations like this is huge,” says Preston. “In fact, we think this holistic approach is the only way to change the food system.”

Andrea Curtis Then: Editor of This Magazine 1997-1999; This board member 1999-2003. Now: Award-winning magazine writer, editor, teacher, and author of the critically acclaimed family memoir Into the Blue, as well as two upcoming books—one for kids, the other adults—on food politics. Her website is andreacurtis.ca.
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