narcissism – This Magazine https://this.org Progressive politics, ideas & culture Fri, 23 Sep 2011 18:15:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://this.org/wp-content/uploads/2017/09/cropped-Screen-Shot-2017-08-31-at-12.28.11-PM-32x32.png narcissism – This Magazine https://this.org 32 32 Toronto! Hope to see you at Word on the Street on Sunday September 25! https://this.org/2011/09/23/word-on-the-street-2/ Fri, 23 Sep 2011 18:15:35 +0000 http://this.org/?p=6909 It’s that time again! Word On The Street is this Sunday in Toronto, the national literary street-fair/author-festival/book-signing/all-around extravaganza of the written word. We’ll have our usual booth at the Toronto event, and we would love to meet you. (We’d love to have a booth at all the WOTS events across the country, of course, but, well, we couldn’t possibly afford that.) Drop by between 11 a.m. and 6 p.m. and say hello at Booth 235, roughly where Queen’s Park and St. Joseph Street meet:

Come and visit This Magazine at Word on the Street, on Sunday, September 25!

We’ll be offering WOTS-only discounts on subscriptions, back issues, and tote bags, and you can chat with some of our staff and volunteers. Come down and see us, along with the many other fine independent Canadian magazines that will be there. This year we’re also excited to be doing a talk — come see me and publisher Lisa Whttington-Hill chat and take questions about the joy of publishing a small magazine in the Canadian Magazines tent from 12:15 to 12:45. We’d love to meet you! Let’s cross our fingers for good weather, and hope to see you in the park on Sunday.

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We did the math: 53% of This Magazine writers are female—but there's a catch https://this.org/2011/07/13/geography-topic-gender-survey/ Wed, 13 Jul 2011 14:19:58 +0000 http://this.org/?p=6557

Rosalind Russell and Cary Grant in 'His Girl Friday'. Newsrooms still have a long way to go toward achieving gender equity.

Rosalind Russell and Cary Grant in 'His Girl Friday'. Newsrooms still have a long way to go toward achieving gender equity.

[Editor’s note: On a semi-regular basis, we survey a sample of recent back issues of This to analyze the topics we cover, how truly national our scope is, and the makeup of our contributor roster.  See the last survey here.]

The new documentary Page One focuses on the state of journalism, its new technologies and decreasing revenues. And if you look closely, the trailer also reveals the struggling industry’s sweeping bias. The reporters and editors interviewed at the New York Times are mostly men (and they’re all white):

It’s old news that American print media is running a deficit on female contributors. Last year Elissa Strauss conducted a survey of major magazines in the U.S. The New Yorker had 27 percent female bylines. The Atlantic, 26 percent. Harper’s Magazine, 21 percent. And that’s just to name a few. You can view a more extensive list by VIDA here. And last February, CBC Radio followed up on the story, interviewing Canadian magazine editors about the same problem north of the border.

So when my editor asked me to survey a year’s worth of This magazines, I jumped at the chance to uncover our biases. Where did our stories take place? What topics did we write about? How many of our writers, and their sources, were female versus male? The results surprised me.

Methodology

My survey may not be 100 percent replicable at home. You can view the whole spreadsheet on Google Docs here, or download it as a CSV file. And you can check out the previous year’s stats (which tracked geography and topics, but didn’t track gender).

I kept track of every article that had a byline. I assigned each of these a location (e.g. Vancouver) and a general topic (e.g. environment). I also noted each contributor’s name and gender*. Then I took note of every person who was quoted. I chose to do this because a direct quote conveys the person’s voice to the reader. I also took note of each source’s gender. Quoted sources are very often referred to as “him” or “her” in an article. When they weren’t, I asked the writer or Googled names to find out.

As I surveyed the first magazine, an unexpected trend emerged. There seemed to be far more male sources than female sources. So I retraced my steps and added each source’s profession, title or expertise. I kept it up, hoping this would give me more insight if the trend continued.

Results

We haven’t changed much since last year in terms of geographic distribution. Ontario, particularly Toronto, appeared frequently (though we haven’t determined yet whether it’s disproportionate to Canada’s population). British Columbia, with particular emphasis on Vancouver, was a close second. This year it was the Yukon, Nunavut and PEI that went unmentioned (last year, it was New Brunswick that was non-existent between our purportedly national pages).

When it comes to our favourite topic, the environment is still number one. We also love technology and politics, as per the usual. Freelancers take note: we didn’t have nearly as many stories about racism or homophobia in this sample as we do about women’s rights. Transphobia was invisible between our pages.

This Magazine is a lefty indie not-for-profit with a male editor and female publisher, and our bylines are also pretty egalitarian: 53 percent of bylines over the year were female (76 out of 142). Compared to the male byline bias in the mainstream media, This Magazine constitutes a fair counterpoint.

However, when it comes to sources we’re not doing so well. Only 72 out of 256 sources quoted were female. That’s 28 percent. Suddenly we look a whole lot like those other magazines I mentioned. Are our writers biased, or are the numbers reflective of the status of women?

Both. Male writers were less likely to quote female sources (22 percent of sources quoted in their articles were female). By contrast, sources quoted by women were 33 percent female. This disparity suggests that credible, accessible, female sources exist—but men aren’t quoting them. Another factor could be that men tended to write more for our technology issue (13 out of 23 bylines), which acknowledged a lack of women experts in the field. Conversely the most female bylines (17 out of 23) could be found in “Voting Reform is a Feminist Issue.”

If our journalists are quoting people of the same gender as themselves and over half our bylines are female, shouldn’t we have a more even split of sources? Sadly it doesn’t appear that personal bias plays a strong enough role to account for the disparity. I have to conclude that the lack of females quoted reflects the status of women in society.

Think about it. Journalists quote people who hold positions of authority. As I read down the list of sources’ titles, I can say pretty confidently that our reporters interviewed the right people. Some of their sources are politicians, CEOs, judges, police officers, people of high military rank. In Canada, these positions are occupied by men and women—but women are decidedly the minority in those cases. In 2007, according to the Status of Women in Canada, 35 percent of those employed in managerial positions were women. According to a one-week old worldwide survey by the new UN agency for women, 44 percent of Canadian judges are female. Only 18 percent of law enforcement workers are female, says a 2006 StatsCan report. According to StatsCan the Department of National Defense, only 15 percent of Canadian Military personnel were female. It’s no wonder that our feature on Canada’s involvement in Afghanistan quoted no female military sources, and that our reporters interviewed few females involved in law when researching our “Legalize Everything” issue.

Solutions

The best thing journalists can do to eradicate bias is to be aware of it, which is why we do this kind of analysis in the first place. Without this first step, we can’t ever hope to challenge our points of view. Acknowledging bias includes direct and indirect bias. The first type includes journalistic and editorial perspectives. The second type includes structures that perpetuate the unequal status of women, such as advertising bias, media ownership, and hiring practices in the wider world. So although it’s a great start, seeking out female sources in law enforcement, engineering, politics and technology is not going to cure the gender gap. Those in positions of power must attempt to correct gender, race, sexual orientation and class biases when they hire and promote workers. Voting reform would help, too.

Don’t lose heart — there are also positive signs in the numbers. The equality of male-to-female bylines and the greater female tendency to write without using as many direct quotes (often considered a sign of reportorial confidence among journalists) challenges Strauss’ guess that women may be meek or passionless about politics and critical journalism. For a magazine with the slogan “everything is political,” this is simply not true. It could, however, still be correct for the magazines Strauss surveyed. After reading a year’s worth of This, I can safely say our writers (female and male) are unapologetically critical in their approach — and nowhere near shy.

We want to do better in terms of bias, and we welcome any and all suggestions on how to improve our coverage of underrepresented topics, locations and communities.

*I don’t believe gender is necessarily fixed, but it certainly has a binary status in our language. Whether the sources actually identified as one of two genders or not, our magazine certainly identified them as male or female; no articles used “s/he” or mentioned any other gender. Due to the superficiality and time constraints of this survey, it’s not possible to tackle the language problem right now. However, I would love to hear your thoughts on how this might be possible in the future. Email hilary@thismagazine.ca.



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What's in the July-August 2011 issue of This Magazine https://this.org/2011/07/12/in-july-august-issue/ Tue, 12 Jul 2011 16:07:27 +0000 http://this.org/?p=6598 Cover of the July-August 2011 issue of This MagazineThe July-August 2011 issue of This Magazine (that’s it on the left there!) is now in subscribers’ mailboxes (subscribers always get the magazine early, and you can too), and will be for sale on better newsstands coast-to-coast this week. Remember that you can subscribe to our RSS feed to ensure you never miss a new article going online, or follow us on Twitter or Facebook for updates and links to new articles as they’re posted.

Lots of great things to read this issue. Like Lindsay Mar‘s cover story on Canada’s literacy crisis, and why comic books and graphic novels — long regarded as part of the problem — may be the secret weapon we’ve been seeking. And there’s Dawn Paley‘s report from Mexico’s Wirikuta region, where a Canadian mining company is preparing to dig for silver in the heart of peyote country. For the local Huichol people, it represents not just a potential environmental problem, it’s a spiritual crisis. Plus Chelsea Murray meets some of the dwindling numbers of farmers working in Ontario’s much-vaunted Greenbelt. Though the province saved 1.8 million acres of green space from Southern Ontario’s urban sprawl, it may not be enough to save the family farms working that land, who are increasingly leaving for more rural locales—and often selling out to agribusiness and rich hobbyists.

And there’s lots more, as always: Since we’re talking graphic novels, Paul McLaughlin interviews Chester Brown, author of the new memoir Paying for It; Jillian Kestler-D’Amours sends a postcard from the disputed landscape of Canada Park in Jerusalem; Jen Gerson surveys the fracturing of Alberta’s formerly unstoppable conservatives; Herb Mathisen points out four rookie NDP MPs to watch (the ones who didn’t get as much press as Ruth Ellen Brosseau); Whitney Light profiles the work of artist Kristin Nelson, who’s taken iconic Canadian bombshell Pamela Anderson as her muse; and Christina Palassio charts the resurgence of long-form essay journalism.

PLUS: Peter Tupper on Habitat ’76 and also on polygamy laws; Peter Goffin on LEED certification; Stephanie Law on Bill C-393; Allison McNeely on Calgary’s homelessness strategy; Hilary Beaumont on head-covering bans; Ken Draayer on the tyranny of educational standardization; John Michael McGrath on Ignatieff’s disastrous Iraq stance; Navneet Alang on the internet and desire; and Jane Bao on slam poet Lishai Peel.

With new fiction by Zoe Whittall, new poems by Sadiqa De Meijer and Greg Evason, and reviews of The Chairs Are Where the People Go, Prizing Literature, Six Metres of Pavement, and The Next Day.

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Canadian editors call This Magazine Small Magazine of the Year — again! https://this.org/2011/06/09/magazine-of-the-year-again/ Thu, 09 Jun 2011 16:18:15 +0000 http://this.org/?p=6278 This Magazine — 2011 CSME Small Magazine of the Year

The Canadian Society of Magazine Editors held their annual Editors’ Choice Awards last night in Toronto, and for the second year in a row, This was named “Magazine of the Year” in the small circulation category.

Many, many people work very hard to make This happen, so it would be impossible to thank by name all the writers, editors, designers, photographers, illustrators, and researchers who put so much work into each issue. Thank you all so much.

A few particular thanks are definitely necessary. Our volunteer section editors who worked on the magazine in 2010 are a huge part of our success, so thanks to: Chantal Braganza, Lindsay Kneteman, Aaron Leaf, Lauren McKeon, Stuart Ross, Eva Salinas, Nick Taylor-Vaisey, Daniel Tencer, and Ivor Tossell. David Donald, our art director, makes us look champagne-good on a juice-box-budget. Lisa Whittington-Hill, our publisher, runs this whole miraculous show and manages the business of running a small magazine — no easy feat in Canada these days. Thank you also to the board of directors of our umbrella organization, the Red Maple Foundation, whose guidance and expertise has sustained This for 45 years now.

Finally, our thanks to you—our readers and supporters. Our mandate is to tell the stories that are going untold in big corporate media and break new talent, and your attention and engagement and interest is the only reason we exist. Awards are swell, but we do it for you, and your support means everything to This.

If you’re not a subscriber already, we’d like to encourage you to consider it. We’ll continue posting all our articles on the website for free, but a mission like ours needs financial support as well. At $27.99 for six issues mailed straight to your door, buying a subscription is easier and cheaper for you; subscriptions provide us with stable, predictable, and sustainable funding to support the magazine’s mandate. It’s win-win. You can also make a tax-deductible donation to the foundation to support our work.

Finally, telling your friends about This is a great — and free! — way to spread the word and help us reach more people. We don’t have big marketing budgets or advertising campaigns; word of mouth is how most people learn about us. So share a This story on Facebook or Twitter when you like it — just being out there and part of Canada’s public discussion is important to the magazine and our future. Thanks for reading.

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Announcing This Magazine's 45th anniversary special issue https://this.org/2011/05/09/45th-anniversary-special-issue/ Mon, 09 May 2011 13:40:42 +0000 http://this.org/?p=6082 Today we’re very proud to be launching a special issue of This Magazine to mark our 45th anniversary. This Magazine is About Schools published its first issue (seen at right) in April 1966, and quickly established itself as a vital part of the country’s social, political, and cultural landscape. The This that splashed down in the spring of ’66 was a giddy mix of radical politics, pedagogical heresies, and groovy ’60s zeitgeist. It quickly sold out (which is why today, all the archival copies in our office still say “2nd printing” on them), and its message — that the old ideas about education, politics, economics, and culture were being swept away — caught the imagination of a generation of Canadian writers, who flocked to contribute.

In the intervening 45 years, This has been a launch pad, way station, or incubator for some of the most exciting talents in Canadian arts and letters: Margaret Atwood, Dionne Brand, Drew Hayden Taylor, Tomson Highway, Mark Kingwell, Naomi Klein, Dennis Lee, Linda McQuaig, Michael Ondaatje, Stan Persky, Al Purdy, Rick Salutin, Doug Saunders, Jason Sherman, Clive Thompson, and literally hundreds more have been involved in this remarkable and unlikely project over the decades.

For this special issue, we wanted to look back over that impressive history, but also to look forward, to the Canada of the next 45 years. To that end we asked 45 “alumni” of the magazine to each suggest a person or organization they believe is doing important or innovative work, whether in politics, art, activism, academia, or any other field. They came up with a fascinating collection of people and groups who are building our future and doing awesome stuff, and we’ll be bringing you that full list on the website over the coming weeks.

The issue is now arriving on a newsstand near you (it looks like this) and in subscribers’ mailboxes. You’ll be able to read the full issue online eventually, of course, but we’d like to take a moment now to suggest that you consider purchasing a subscription to the print edition if you haven’t already (if you have, thank you!). This is a shoestring operation — always has been, likely always will be — and subscriptions are the best way to enjoy it for a couple reasons. First, it’s cheaper and more convenient for you — the full issue delivered right to your door, at a 46% discount off the cover price, which is, like, wow;  second, subscriptions help support the magazine’s mission, which is to bring you long-form investigative journalism, provocative commentary, and insightful culture reporting by Canada’s most exciting new talents. When you buy us on the newsstand, only a fraction of your dollar makes its way back to us; but when you subscribe, virtually all of the sticker price goes directly to support the magazine and its mandate.

OK, that’s enough lecturing on periodical economics for one sitting. Remember to keep checking this.org/45, where all the profiles will be made available over the next few weeks, and become a fan on Facebook or follow us on Twitter to keep informed about new articles as they’re posted. Finally — and this is so cool — take a look at our all-new online cover gallery, a way for you to browse and download images of every cover we’ve ever published over our 45 years.

After the jump, you’ll find the complete list of our alumni featured in the issue and the individuals and organizations they want you to know about. It makes for a very cool read. Thanks for 45 amazing years so far, and many more to come.

The This 45:

  • Navneet Alang on blogger-of-the-future Tim Maly
  • Joyce Byrne on open-source biologist Andrew Hessel
  • Mark Callanan on Roy Miki‘s Mannequin Rising
  • Luke Champion on music collective Tomboyfriend
  • Susan Crean on indigenous theatre company Native Earth Performing Arts
  • Lynn Crosbie on poet Paule Kelly-Rhéaume
  • Andrea Curtis on socially responsible organic farmers Gillian Flies & Brent Preston
  • Sarah Elton on community supported fishery Off The Hook
  • Sky Gilbert on sex-workers’ rights group Big Susie’s
  • Gerald Hannon on trans activist Syrus Marcus Ware
  • Nicholas Hune-Brown on gospel-folk-rock choir Bruce Peninsula
  • Jessica Leigh Johnston on teen feminist magazine Shameless
  • Mark Kingwell on artist Olia Mishchenko
  • Myrna Kostash on community arts hub Arts on the Avenue
  • Katherine Laidlaw on Julie Booker‘s Up Up Up
  • Gordon Laird on Buddhist teacher acariya Doug Duncan
  • Canice Leung on Ivan E. Coyote & Zena Sharman‘s Persistence: All Ways Butch and Femme
  • Chandler Levack on electronic musician Mantler
  • Linda McQuaig with Katie Addleman on emergency humanitarian force UNEPS
  • Hal Niedzviecki on novelist Dany Laferriere
  • Arif Noorani on free speech advocates Canadian Journalists for Free Expression
  • Ron Nurwisah on ultra-local food co-operative Not Far From the Tree
  • Christina Palassio on book futurist Hugh McGuire
  • Judith Parker with Kelli Korducki on war-resister defence lawyer Alyssa Manning
  • Andrew Potter with Victoria Salvas on democracy researcher Alison Loat
  • Rachel Pulfer on foreign correspondents Jessica McDiarmid and Jenny Vaughan
  • Judy Rebick on indigenous rights activists Defenders of the Land
  • Satu Repo on documentary photographer Vincenzo Pietropaolo
  • Jessica Rose on Suzette Mayr‘s Monoceros
  • Alex Roslin on journalism incubator the Canadian Centre for Investigative Reporting
  • Ellen Russell on activist educators the Catalyst Centre
  • Natalie Samson on Youth HIV educator Tamara Dawit
  • Craig Saunders on environmental crusader Gideon Forman
  • Doug Saunders with Dylan C. Robertson on poverty-fighter Ratna Omidvar
  • Emily Schultz on fiction writer Faye Guenther
  • Graham F. Scott on parliamentarian Megan Leslie
  • Jim Stanford on youth activist trainer Kevin Millsip
  • Rosemary Sullivan on fiction writer Lauren Kirshner
  • Clive Thompson on zero-growth economist Peter Victor
  • RM Vaughan on the late queer impresario Will Munro
  • Sonia Verma on Haiti humanitarian Dominique Anglade
  • Mel Watkins on alternative news muckraker Ish Thielheimer
  • Alana Wilcox on book collective Invisible Publishing
  • Mason Wright on civic technologist Susanna Haas Lyons
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Everything you'll find in the March-April 2011 issue of This Magazine https://this.org/2011/03/17/in-the-march-april-2011-issue/ Thu, 17 Mar 2011 13:10:21 +0000 http://this.org/?p=5975 The March-April 2011 issue of This is now in subscribers’ mailboxes and on newsstands. As usual, you’ll be able to read all the articles here on the website as we post them over the next few weeks. But also as usual, we encourage you to subscribe to the magazine, which is the best way to support this kind of award-winning journalism. You can easily buy a subscription online for one or two years, or we’re happy to take your call at 1-877-999-THIS (8447). It’s toll-free within Canada, and if you call during business hours, it’s likely that a real live human being will answer—we’re old-school like that.

Finally, we suggest subscribing to our RSS feed to ensure you never miss a new article going online, and following us on Twitter or becoming a fan on Facebook for updates, new articles and tasty links.

The cover story this issue is Elizabeth Wright‘s look at Canada’s broken drug approval process. The way that pharmaceuticals in this country get approved for medical use is needlessly secretive, rushed, and inefficient, many experts say, and its dysfunction puts everyone’s health at risk. And with Big Pharma in the driver’s seat—from the doctor’s office to the federal research labs, it’s increasingly clear that a more accountable, transparent, and independent drug approval process is necessary.

Also in this issue: Brad Badelt reports on the mystery of B.C.’s 2010 salmon run, which saw record-breaking numbers of fish returning to west-coast rivers. The fish-farming industry said it proved that Pacific salmon stocks are perfectly healthy and there’s no need to worry. But was last year’s boom a sign of resurgence—or a last gasp? Plus we bring you a special eight-page photo essay by Ian Willms from the dark heart of the tar sands. In Fort Chipewyan, 300 kilometres downstream from the world’s most environmentally destructive project, residents are living—and dying—amidst a skyrocketing cancer rate and deteriorating ecosystem.

And there’s plenty more: Paul McLaughlin interviews Silicone Diaries playwright-performer Nina Arsenault; Jason Brown explains how Canada is losing the global race for geothermal energy; Ellen Russell asks why we can’t have more muscular banking reforms; Lisa Xing sends a postcard from Jeju Island, South Korea, where the last of the pacific “mermaids” live; Dylan C. Robertson explains how the Canada-European Comprehensive Economic and Trade Agreement will change our world; Kapil Khatter shows why that “organic farmed fish” you buy may be anything but; Daniel Wilson untangles the right wing’s curious fixation on aboriginal tax exemptions; and Emily Landau sneaks a peek at the next genre-bending project from KENK publisher Pop Sandbox.

PLUS: Christina Palassio on poetry in schools; Navneet Alang on Wikileaks; Jackie Wong on painter Michael Lewis; Flavie Halais on the West Coast’s greenest city; Victoria Salvas on criminalizing HIV-AIDS; Denise Deby on the fight to save Ottawa’s South March Highlands; and reviews of new books by Renee Rodin, Lorna Goodison, David Collier, and David Lester.

This issue also includes debut fiction by Christine Miscione and new poetry by Jim Smith.

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This feature on Quebec cinema's "new wave" reprinted in Courrier International https://this.org/2010/11/19/quebec-cinema-courrier-international/ Fri, 19 Nov 2010 12:16:18 +0000 http://this.org/?p=5659 Cover of Courrier International for the week of November 18, 2010

Cover of Courrier International for the week of November 18, 2010

Just two days ago, we were telling you about a This feature appearing in the just-launched Best Canadian Essays 2010. Here’s another This feature taking flight: We were pleased yesterday to find Patricia Bailey’s feature on the new wave of Québécois cinema, from the May-June 2010 issue, reprinted (with permission, natch) in Courrier International, the prestigious Paris-based weekly newspaper that translates and excerpts the best of the international press for French readers. On yesterday’s Courrier homepage, Patricia’s story appeared alongside articles from the New York Times, Nature, and the Guardian. Good company!

[This is a] generation of thirtysomething Québécois filmmakers, coming to be referred to as the “Quebec New Wave,” who explore the disquiet and confusion of life on this continent. Although these young filmmakers justifiably reject being labelled as a collective, taken together, their work reflects a new sensibility in Quebec cinema. While the characters speak French, their experience as members of North America’s largest francophone minority barely registers. Their cultural reference points are universally North American, not specific to Quebec. Questions of language and nation are conspicuously absent.

You can read the French excerpt on Courrier‘s website, and read the original on ours.

Courrier also profiles each publication in the newspaper and on their website; note that in our profile they list our “genre” as “militant”! They previously reprinted another of our stories, Jasmine Rezaee‘s article on the effect of the 2010 Olympics on aboriginal land claims in British Columbia.

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This feature on the future of gay rights included in Best Canadian Essays 2010 https://this.org/2010/11/17/best-canadian-essays-2010/ Wed, 17 Nov 2010 15:19:28 +0000 http://this.org/?p=5655 Cover of The Best Canadian Essays 2010Best Canadian Essays 2010, the second annual collection of its kind from Tightrope Books, again includes a feature article that originally appeared in This Magazine. The collection includes Paul Gallant’s essay on the state of Canada’s gay rights movement in the wake of same-sex marriage legalization, “Over the rainbow“, from our September-October 2009 issue. Sounds like there are many other great pieces to read in the collection, judging by the rundown on co-editor Alex Boyd’s blog, including:

Katherine Ashenburg on cosmetic surgery, Ira Basen on citizen journalism, Will Braun on the tendency to customize Christ, Tyee Bridge on the power of fiction, Abou Farman on the Iranian Revolution, Paul Gallant on future of gay activism,Lisa Gregoire on life in Nunavut, Danielle Groen explores the brain when in love, Elizabeth Hay on the summer of her last poems, Jason McBride prepares for the end of the world, Carolyn Morris on people forced to live underground in Canada, Katharine Sandiford on the longest dogsled race in North America, Andrew Steinmetz on his family history and the Second World War, Timothy Taylor on a Spanish pilgrimage route, Chris Turner on the prodigal Alberta band, Nora Underwood on the future of farming and food.

Carolyn Morris’s excellent essay is reprinted from Toronto Life, but she also wrote about undocumented migrants needing health care in Canada in our March-April 2009 issue, if you’re looking for a bit of further reading. You also might be interested in reading Alison Lee’s “The New Face of Porn,” about feminism and pornography, from our November-December 2008 issue, which appeared in the 2009 Best Canadian Essays collection.

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One day only! Get a year of This Magazine for just $13 with Groupon (Update: How to redeem!) https://this.org/2010/11/09/groupon/ Tue, 09 Nov 2010 05:21:49 +0000 http://this.org/?p=5598

That’s right, we’ve teamed up with those consumer-capitalists par excellence at Groupon to bring you a special one-day-only deal on a one-year subscription to This Magazine. That’s six issues delivered to your door for just $13. The technical term for this in the magazine biz is “wicked-ass cheap.”

If you’re a casual fan of the magazine but haven’t yet taken the plunge for a full subscription, this is an excellent opportunity—it seriously hasn’t cost this little since, like, 1983. And if you do have a subscription already—thank you for your support—we hope you’ll tell a friend about it.

Now, we don’t normally go in for these kind of hyper-commercial promos; we thought the magazine was worth paying full price for yesterday, and we think the same today. After all, it was voted Small Magazine of the Year by the Canadian Society of Magazine Editors. But we also know that there are thousands of people out there who will love This Magazine — but we don’t have a big promotional budget, so they don’t know it exists. This is—almost literally speaking—torture for us.

Which means anything that introduces us to new people who might love what we do, we will do that thing. And for that purpose, Groupon’s 400,000+ email recipients in Toronto (Hi everyone!) is un-pass-uppable. If you’re new to the magazine, take a spin through some recent articles and see what we’re about. We hope you’ll take advantage of this one-time-only deal. If you already have, the details are in your email from Groupon: just call us toll-free during business hours starting on Wednesday morning at 1-877-999-THIS. We look forward to talking with you soon! Also: follow us on Twitter and Facebook and iTunes for more.

How to redeem your coupon

Update, Tuesday, 10:14 AM — We’ve had a few questions about how to redeem the coupon, so here are the step-by-step details:

  1. Once you’ve bought and paid for the deal through Groupon, they will send you an email with a top-secret coupon code.
  2. Call (1-877-999-THIS) or email us (groupon@this.orgstarting tomorrow (Wednesday, November 10) to tell us your name, mailing address, email, phone, and Groupon code. (If you’ve bought a gift for someone, we need their mailing information.)
  3. You’re done! You’ll get your first issue in 4 to 6 weeks.

Why do we have to wait until tomorrow? Groupon doesn’t send us the list of buyers until the deal closes, at midnight tonight. We have to check your coupon code against that list, which we can’t do today. We know, the anticipation is killing us too 🙂

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This Magazine wins gold at the Canadian Newsstand Awards https://this.org/2010/11/02/this-magazine-wins-gold-at-the-canadian-newsstand-awards/ Tue, 02 Nov 2010 16:24:53 +0000 http://this.org/?p=5539 Cover of the November-December 2009 issue of This Magazine.

Cover of the November-December 2009 issue of This Magazine. Click to enlarge.

We’re very proud to announce that This Magazine won a gold medal at the Canadian Newsstand Awards last night in Toronto. The Newsstand Awards recognize excellence in cover design and marketing, and for a small magazine like This, it’s a huge deal to be recognized alongside heavyweights like Flare, Maclean’s, Canadian Art, and Châtelaine. Our winning cover was the provocative November-December 2009 special issue, “Legalize Everything!” (You can read that issue in its entirety here.)

Deserving of recognition for this fantastic achievement are: Lisa Whittington-Hill, our Publisher; David Donald, our art director; Stephen Trumper, our cover consultant/guru; Transcontinental/LGM, our printer; and Magazines Canada/Disticor, our distributors. Thanks also, of course, to the many talented contributors who made this such a special issue, the board of directors for making the whole enterprise viable, and thank you for buying into the idea of This Magazine—and, more to the point, buying a copy or subscribing.

Join me for a little aside about this crazy magazine-selling business, won’t you? This is, in fact, the fifth time in a row (!) we’ve taken the gold medal in the Small Magazine category. But we haven’t let it go to our heads: newsstand sales—that is, people walking into stores and buying a single copy off the shelf—are in decline coast to coast, and we’ve found it especially challenging in the last few years because a shocking number of independent book and magazine stores have gone out of business. Those smaller merchants are the kind of places that promote This because they really get our mission and love the magazine—but there are fewer of them than ever before. And your local megabookstore is less likely to put This on display because they concentrate on selling high-volume, high-sex-appeal, high-turnover magazines with celebrities on the cover. (In fact, those big magazines pay the stores to put them on display more prominently, something we can almost never afford to do.)

That’s why—while we believe it’s still super-important for This to be visible on newsstands, so that we can introduce ourselves to new readers who wouldn’t otherwise discover uswe encourage you to buy a subscription to the magazine. When you buy a single copy of This off the shelf, only a small fraction of that sticker price makes it back to us to support the magazine’s work (the store, the distributors, everyone who touches it on the way to and from the newsstand gets a cut). But when you subscribe, you’re directly supporting the magazine and its contributors, and subscription revenue is more stable and predictable, meaning that we can concentrate less on worrying about the bills and focus on making the best small magazine in Canada.

OK, nagging over. We’re thrilled by this win and thank all of the wonderful people who made it a reality. Our thanks to the judges for recognizing This among the other strong contenders in the category, and congratulations to our fellow winners. See you on the newsstand!

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