On August 21, a commercial for the brand was aired: Different women told their stories of how heartbreaking it can be to buy jeans. A white backdrop follows with the supposed-to-be thoughtful question, “Why do we let the size of our jeans measure our worth?” The same women then buy jeans from a store where there are no pant sizes, and measuring tape tells the shoppers that they are radiant. It is faux-documentary style, reminiscent of Dove and yanks on the heartstrings of women who have been there; many of us have.

There are too many reasons for one blog post to examine all the reasons behind why women feel crappy about their bodies. However, one big reason is likely that we are constantly told to buy stuff to make us look like altered images of actual women, or of ourselves: every time we turn on the TV, flip through a magazine, see a bus drive by, or walk down a billboard decorated street. This “stuff” often includes diet plans, which is exactly what Special K is marketed as.

It’s what brought us the Special K Drop a Jean Size Two Week Challenge. The one that says it can help us lose six pounds in two weeks, despite its recent insistence that numbers do not matter. Which is, of course, what makes this all so infuriating. Companies like Kellogg’s combine marketing strategies that urge women to diet with beauty ideals that echo messaging from body-positive activists. The result is confusing and contradictory but also calculated.

Kellogg’s wants our money. Any business does. Look at Unilever brand’s various product divisions; Dove  advocates for women to accept how they are; Slim-Fast tells women to lose weight; and Axe lets us know how we need to look for boys to like us (and let’s guys know which girls are the hottest.)

If taking our cash involves making us feel bad at one time, then empathizing with us at another, they’ll do it. They’ll do anything, and likely without remorse or care as to the emotional abuse that follows such conflicting messages. The beauty and diet industry, it seems, is very concerned with us having wholly positive feelings about our own bodies: if we attain them, we won’t fall for advertising BS.

A former This intern, Hillary Di Menna writes Gender Block every week and maintains an online feminist resource directory, FIRE- Feminist Internet Resource Exchange.

Facebook is now applying regulations intolerant of gender-based hate speech.

On May 28, the company released a statement on how hard it is for it find a balance between freedom of speech and community respect. In the past, the social media site has faced similar situations regarding Jewish, Muslim, and LGBT communities. If something doesn’t fall under Favebook’s definition of hate speech, it is deemed offensive or controversial, but not necessary to take down. Such logic can become frustrating when a picture of a woman breastfeeding, posted to her own account, can be taken down but a meme making light of an abused preschool child remains to circulate on timelines.

Together, groups sent Facebook advertisers 5,000 e-mails. Magnum Ice Cream may not want to be associated with murdering pregnant women, and Dove may not fancy being in the vicinity of a message saying to break the fingers of a deaf, mute woman so that she can’t report being raped.

Some advertisers kept quiet, but Facebook promises not to. In its letter, the company says its evaluation process of material will be more thorough and will involve the consultation of women’s advocates, effective immediately. They say a test program was already in the works to make creators of offensive content include their authentic identity, which, it theorizes, will make them more accountable for their work.

Of course, there are outcries over the internet saying this is a violation of free speech, and that if something isn’t illegal in the United States it shouldn’t be banned. But with over a billion active monthly users, the folks at Facebook are smart to consider their entire audience. Just because something isn’t illegal, doesn’t make it ethical. Laws are made based on the times. Both legal and ethical codes need to keep up with social media being part of every day life in order to stay relevant and continually used.